Founder & Principal, SB Advisory
Saranda Belica is a multilingual collaborator, connector, and communicator whose work bridges transformative innovation and public trust. With nearly two decades of experience spanning economic development, government, and academia, she brings an international background and a deeply relational approach to building ecosystems where business and community move forward together.
Saranda currently leads ecosystem development for QuantumCT, an innovation-led nonprofit organization launched by the University of Connecticut, Yale University, and Connecticut state leadership — a role that reflects her ability to translate complex, high-stakes initiatives into structured programs that earn stakeholder confidence.
Her practice is grounded in a builder's instinct: constructing durable systems from the ground up, engaging stakeholders to inform good governance, and bringing the community along for the journey.
Saranda's path to this work spans political campaigns, international trade missions, and grassroots community organizing. Her expertise weaves together media, culture, technology, advocacy, and strategic communications — and she has advised CEOs, elected officials, community builders, and business leaders across all of it. What unites everything she does is a commitment to the stories that deserve to be heard: elevating them, shaping how they're told, and ensuring they travel far enough to matter.
Saranda is based in Connecticut and maintains deep ties to the Balkan region, where she returns often.
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